At the core of each of these agencies is a mission rooted in sustainability and social action. While COVID-19 has for the most part disrupted the in-person travel component of these agencies, they have continued to uplift and support the communities they work with.
“There’s something [Untamed Borders is] trying to push at the moment which is that travel has always been a privilege, and in these days you should kind of be appreciative and have some thought about it … consider where you’re going, consider what the impact is and the benefits are,” Willcox said.
Untamed Borders has followed suit through a number of projects it has been able to hold throughout the pandemic. In Afghanistan, the agency helped to organize the Marathon of Afghanistan, and started a tree-planting initiative to help combat deforestation.
ExplorEquity continues to engage with its travelers and the communities it supports through a shift in the online content produced. Rivera discussed how the agency’s social media platforms have been used to shed light on issues including racism in travel, climate change, equity issues for Indigenous communities and decolonization.
“Instead of talking on Instagram and Facebook about our upcoming trips, we’ve been talking about equity issues and highlighting different themes,” Rivera explained. “We’ve seen a lot of engagement and a lot of learning. People who are connected to us on social media have been commenting and sharing the content, and I think they’ve been enthusiastic about being exposed to new concepts or things they weren’t aware of. Even though we can’t travel the way we used to, I still think it's important to create better travelers.”
Promoting social consciousness within the travel community is not limited to sustainable travel agencies. Planeterra, a community tourism nonprofit seeking to reduce global poverty, has worked throughout the pandemic to support many of the same communities the sustainable travel industry works with.
“We looked at what our partners needed and what they’ve been requesting, what support they need that we would normally give in person,” said Rhea Simms, a program manager at Planeterra. “We built an online learning hub … for no budget. Our team compiled a hundred years of [combined] experience on what are the key opportunities, challenges and instructions we bring a community through when we launch and start a tour.”
Simms discussed how these virtual webinars and trainings have served as a way to work directly with partners around the globe, and noted how the pandemic has given the organization the opportunity to reevaluate its approach to volunteers.
“Planeterra’s never had the time or the right projects for volunteers to work with our partners, but having the time now, we’ve got volunteers working with us all around the world,” Simms said. “One just finished designing an e-cookbook for our partner in Jordan … We’re just completing a project with the Canadian High Commission in Sri Lanka, where we got funding from a partner we have there … It's a handicraft shop where over a hundred women from various backgrounds create beautiful handmade goods … and we’re finishing a project in Peru … doing some technical training with communities hoping to launch a tourism program in the coming years.”
Planeterra and G Adventures had been partners before the pandemic, a relationship made stronger as the two have collaborated on recent initiatives. Rotunno said G Adventures worked with Planeterra to raise over $100,000 at the beginning of the pandemic to fund some projects which were impacted by the inability to travel abroad.
“This time has allowed us to reflect on what works best, what has created the most impact … and begin to create the strategy of how we scale this and do it bigger, with the right people, with different organizations,” Simms explained. “This is a huge opportunity for us to facilitate this space for socially minded community enterprises that are trying to empower women or break down barriers for at-risk youth or celebrate Indigenous culture.”
Looking Toward a Post-Pandemic World