Kara Karinauskaite
Taghazout, Morocco. Kara Karinauskaite.
Last November, I traveled to Taghazout, a small coastal town in Morocco. It was my second year in a row traveling to the country specifically to surf. Spending my days in the water and my evenings with local surfers put into perspective just how closely surf culture is tied to everyday life and the local economy.
While I was there, I learned that the Agadir tourism area, including Taghazout, recorded about 1.5 million tourist arrivals in 2025, compared with about 0.9 million tourists in 2015, showing how rapidly tourism in the region has grown over the past decade.
For generations, the people of Taghazout and the wider Agadir region have relied on fishing, argan oil production and trade as key sources of income, with the area’s Indigenous Berber heritage still evident in local culture and craftsmanship today. Taghazout has attracted international surfers and travelers since the 1960s, when its consistent waves and relaxed atmosphere caught the attention of visitors from around the world. This helped transform the local economy, leading to the development of surf camps, guesthouses and related services that now make surf tourism a major source of income alongside traditional livelihoods.
Surfing in Morocco. Kara Karinauskaite.
During my trips to Morocco, all of the surf instructors and trip guides I met were from the Agadir region, and having the direction of people who had surfed the coastline for many years made a real difference, as their deep knowledge of conditions, tides and safety spots provided me with the most well-informed surfing experience. They were always happy to talk with me about the area’s history, culture and how life in the village has changed with the growth of surf tourism, and they even took the time to teach me a few local phrases, making everyday interactions feel more personal. The surf instructors also invited us to visit their local hammam, a type of steam bath, which felt like an incredible privilege and offered a rare insight into everyday community life beyond the surf scene.
Learning local recipes at Blue Waves Morocco. Kara Karinauskaite.
While surf tourism supports an array of local businesses, such as instructors, board repairers, cafes and small guesthouses, it also increases pressure on beaches, water use and fragile coastal environments. During my visits, I learned from local instructors about practical ways to reduce these impacts.
Travelers can support the Taghazout area responsibly by choosing locally owned businesses, helping tourism income remain within the community. Respecting local culture is equally important, including dressing modestly away from the beach, asking permission before photographing people and learning a few basic words of Arabic or Amazigh. Being conscious of one’s environmental impact also makes a meaningful difference, such as by avoiding single-use plastics, taking part in beach cleanups and disposing of waste properly. Visitors can further help by conserving water through shorter showers, reusing towels and being mindful of water use in surf camps and accommodations. Protecting natural spaces by sticking to marked paths, avoiding walking on dunes and following local guidance when accessing beaches and surf spots helps preserve the coastline for both residents and future travelers.
Local business in Morocco. Kara Karinauskaite.
Surfing in Taghazout has shown me how important responsible travel is for the future of its community. By supporting the local economy, respecting cultural practices and helping protect the coastline, visitors can contribute to a tourism that allows surf communities like Taghazout’s to continue benefiting from travel without losing the character and environment that define them.
GETTING THERE:
Blue Waves is a guesthouse in Anza, just a 15-minute drive from Taghazout, that is perfect for travelers who want to immerse themselves in surf culture. Local cooks and hospitality staff make the experience feel genuinely rooted in the community, and alongside its welcoming accommodations, it stands out for its use of locally made pottery and textiles.
Cafe Restaurant Surf Berbere and Dar Josephine are two eateries I particularly enjoyed in Taghazout. They attract visitors with their locally-inspired dishes and provide a warm atmosphere for dining. The town also has many small street-side restaurants offering traditional Moroccan food, which are worth exploring for a more everyday, locally-rooted experience.
Another place that should not be missed is Anza Souk, one of the largest markets in the area. Open on Wednesdays, it is a traditional market that offers a lively setting to buy spices, handmade pottery and other souvenirs.
Kara Karinauskaite
Coming from a TV editing background, Kara has worked with broadcasters including the BBC and Discovery Channel. She is a passionate traveller and filmmaker who enjoys documenting meaningful travel experiences and connecting with people who share her interest in sustainable tourism, culture, and nature.