Oliver Kmia came up with this idea last year while traveling in Roma. He describes his film and the backstory: "I wanted to take a look at the popular Trevi Fountain but never managed to get close to it. The place was assaulted by hundreds of tourists, some of them formed a huge line to get a spot in front of the Fountain. Needless to say that I was very pissed by this sight and left for the not less crowded Pantheon.
I was shocked by the mass of people walking all around the city, yet I was one of them, not better or worst. Like all these tourists, I burned hundred of gallons of fuel to get there, rushed to visit the city in a few days and stayed in a hotel downtown. Then, I remembered a video I watched a few months earlier from the artist Hiérophante (vimeo.com/151297208). I decided to make this kind of sarcastic video but with the focus on travel and mass tourism. Hiérophante admitted that his video was "cliché" and that he got inspired by other videos. So I'm basically making fun of something I'm part of. The irony is strong."
You can find a more in-depth article here about the idea behind the video and its creation.