Adoringly known as “red gold,” paprika is the undisputed spice of Hungary. The 200-year love affair started when, seeking an alternative to expensive black pepper, people in the Szeged region of the country began grinding a readily available red pepper fruit into a delightfully hued seasoning. Today, it’s become a cultural touchstone, with museums and festivals dedicated to the spicy stuff, and new generations of top chefs securing its place in premium gastronomy.